Emotion as Promotion: A book of Thirst

Edited by Rick Valicenti, this book of Thirst
is a contemporary commentary on the state
of contemporary communication design
as evidenced in the professional practice
from both Rick's public and personal realms.

The first book is an exuberant manifesto
and a brutally honest heart-to-heart chat
with the next generation of graphic designers.
The Thirst insights are shared with humor
and candor as Rick tries to make sense
of (making a) living through design.

Rick Valicenti is the founder of Thirst,
an internationally recognized design group
re-branded *cough* in 1989 after 8 years
of "behaving like the perfect vendor".

Thirst is known for it's playful, curious spirit,
intelligent risk-taking, it's explorations
along the edges of the discomfort zone
and the necessity of Real Human Presence.

354 pages
9 1/2 x 12 inches
500+ color illustrations
ISBN 1-58093-097-2
$60 hardcover ($90 Canada, £40 UK)


Order Emotion as Promotion now

Emotion as Promotion: A book of Thirst

Edited by Rick Valicenti, this book of Thirst
is a contemporary commentary on the state
of contemporary communication design
as evidenced in the professional practice
from both Rick's public and personal realms.

The first book is an exuberant manifesto
and a brutally honest heart-to-heart chat
with the next generation of graphic designers.
The Thirst insights are shared with humor
and candor as Rick tries to make sense
of (making a) living through design.

Rick Valicenti is the founder of Thirst,
an internationally recognized design group
re-branded *cough* in 1989 after 8 years
of "behaving like the perfect vendor".

Thirst is known for it's playful, curious spirit,
intelligent risk-taking, it's explorations
along the edges of the discomfort zone
and the necessity of Real Human Presence.

354 pages
9 1/2 x 12 inches
500+ color illustrations
ISBN 1-58093-097-2
$60 hardcover ($90 Canada, £40 UK)


Order Emotion as Promotion now / Start over